In the summer of 2007, Line Iren Andersen completed her Master’s degree project in Industrial Design from the Oslo School of Architecture and Design, by designing a sex toy set for couples, the first to do so in Norway. Immediately after graduating, she teamed up with friend, research assistant on the project and business graduate, Karianne Ronning, to found a company and pursue the goal of getting Line’s designs into production under their very own brand: Laid. Laid is the first Norwegian company to design and manufacture products for sexual pleasure and wellbeing. It was formally established in 2009 and is based in Oslo, Norway.
