They are focused on doing one thing right, every time—producing the best personal lubricant on the market. The quest began back in 2002. Their goal was to create a lightweight lubricant with long-lasting performance—one that doesn’t leave a sticky residue after the job is done.

In 2010, after hundreds of formula iterations and extensive market testing, they launched their product. Simple ingredients and the überlube clear glass bottle have been their trademark ever since.