Tabu was founded after an awkward and enlightening conversation with the CEO's mom about sex. “Use it or lose it,” she said, as she opened up about the intimacy challenges women face as their hormones change over time. Tabu was born to help women remedy the common symptoms that get in the way of a healthy, vibrant sex life. They started with women over 45 (women like her mom). Then she became a mom. For many, childbirth is a catalyst for sexual health symptoms that – if left unchecked – can last the rest of your lives. For others, menopause, medications, or cancer change things. The good news? The right tools (not toys) can help. She started Tabu to make sexual wellness as much a part of your wellness routines as your nutrition, movement, or skincare. Shining a light on how sex isn’t just a means to pleasure, but an essential part of long-term well-being.