Magic Wand’s story begins in 1968, a full year before we landed on the moon and about six months before bell bottoms were trendy the FIRST time. This is when the Magic Wand® – the ORIGINAL Personal Massager – was first introduced. No one expected that this unassuming device would soon become one of the world’s most recognizable products.

The Magic Wand® Original exemplifies the phrase “Icon.” In fact, very little about it has changed over its long history—except its name. Even the manufacturing remains the same, though the brand’s official name was updated in the early 2000s. Today, the full lineup has become recognizable as simply “Magic Wand.”