Magic Wand’s story begins in 1968, a full year before we landed on the moon and about six months before bell bottoms were trendy the FIRST time. This is when the Magic Wand® – the ORIGINAL Personal Massager – was first introduced. No one expected that this unassuming device would soon become one of the world’s most recognizable products.

The Magic Wand® Original exemplifies the phrase “Icon.” In fact, very little about it has changed over its long history—except its name. Even the manufacturing remains the same, though the brand’s official name was updated in the early 2000s. Today, we’re thrilled that the full lineup has become recognizable as simply “Magic Wand.”

The iconic Magic Wand Original now shares the spotlight with three equally impressive models: Magic Wand® Plus, a corded, variable speed massager; Magic Wand® Rechargeable, our cordless, multi-function device; the first-ever Magic Wand® Mini, our new compact, rechargeable massager, and their newest Magic Wand® Micro, the smallest keychain-sized rechargeable massager in their line.  Every product that bears the Magic Wand name features the legendary power and historic pleasure that took the world by storm more than half a century ago.