Dame embarked on a mission to bridge the "pleasure gap," aiming for more equitable sexual experiences. Studies highlight a significant pleasure gap in the bedroom.

One study revealed that 91% of cis-men reported "usually" or "always" experiencing orgasm during sex, compared to only 39% of cis-women reporting the same.

Driven by the desire for innovative sex toys that truly catered to women's pleasure, Alex Fine (a certified sexologist) and Janet Lieberman (an accomplished engineer and MIT alumna) teamed up in 2014 to design and create the phenomenal sex toys they felt were missing from the market.