Empire Labs was formed in the San Francisco Bay area back in 1996 (they've been all about dicks since '96), where they manufactured highly customized, body safe, skin-like materials primarily for medical and prosthetic use. Their methods and materials were completely unique, and their reputation as creators of amazingly lifelike, simple to use molding and casting compounds quickly grew just by word of mouth and It wasn’t long before they struck a deal with Hollywood, with their molding products being used for horror flicks and special effects scenes. In 1997, realistic penis replicas of varying shapes and sizes were needed for an independent film. The first DIY Willy kits were born and they were such a hit on set that a retail version was created. The ubiquitous Clone-A-Willy Kit is sold all over the world and has been translated into multiple languages. It's been reviewed and endorsed by countless sex toy columnists and sex toy connoisseurs, featured on multiple TV shows, and has even made an appearance in a major motion picture. Empire Labs has turned what was once an expensive, complicated, and exclusive process into an easy, affordable, and fun line of products that anyone can do.